![]() This Special Issue will focus on the central, but not exclusive, approach of creativity, innovation and sustainability. Within the creativity, innovation, and sustainability aspects of the sector, risk management and the eliminability of unforeseen impacts represent a new research area that is foreseen to emerge as a side effect of the COVID-19 pandemic. The importance of risk avoidance related to the processes of modern tourism needs to be re-evaluated. The greatest challenges for experts include creative brainstorming, sustainability, and the exploitation of think tank results in a way which-beyond the positive results-can also foster the commitment and responsibility of professionals and researchers to the future of tourism. Many practical solutions using innovative technologies that were developed thanks to the processes of digitalization are widespread today and can support the regeneration of these critical processes as soon as possible. The main reason behind this is that culture and heritage represent primary starting points that can be reassessed with novel and resilient approaches. ![]() Instead of focusing on novel solutions and future opportunities, decision-makers in the sector are looking to the past for the core values of tourism. ![]() Nowadays, the tourism sector is facing one of the greatest challenges of its modern-day history (hotels, restaurants, attractions, products, etc.). ![]()
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